北京王府井百货（集团）股份有限公司是以百货零售业为主的综合性 上市公司，于1994年5月在上海证券交易所上市，1996年入选“上证30指数”样本股。1997年5月加盟北京控股有限公司，实现香港上市。2000年9月19日，王府井百货与东安集团实现资产重组，成为目前国内最大的百货零售集团之一。
　　王府井百货集团旗下拥有全资及控股企业16家，经营多家大型百货商店，目前已运营北京市百货大楼、北京东安市场、北京长安商场、北京双安商场、北京海文王府井百货、广州王府井百货、武汉王府井百货、成都王府井百货八家大型百货店，另有王府井大厦正在筹建中，计划在2002年内开业。集团所属全资子公司北京宏业房地产公司和深圳王府井进出口贸易公司，是集团公司实现多元化发展战略的两支重要力量。“王府井百货”已发展成为以百货零售商业为主，同时涉足房地产、进出口贸易、广告、餐饮、服务等多种行业的集团化股份公司。 
　　经营宗旨： "一切从顾客出发，一切让顾客满意"
市场号召力：成为面对国内中档消费者，品类齐全，质高价优的百货公司。所有新店保持一致的市场号召力和特色，同时反映当地特有的商品风格，力求迅速顺应地区需求。
　　连锁战略：构建以北京为中心，遍布华南、西南、华中、华东地区四大经济区域中心城市黄金地段的一级连锁销售网络，把王府井字号引出北京，走向全国，再以这些中心城市的网络为基础，向周边地区进行第二级网络辐射。
　　Beijing Wangfujing Department Store Co., Ltd. (Group), a comprehensive public company mainly engaged in retails of Department Store, was listed in Shanghai Securities Exchange (SSE) in May, 1994, and selected as an sample of SSE 30 indexes, joined the Beijing Holding Company, Ltd. in May 1997 and listed in Hong Kong. On September 19, 2000, Wangfujing Department Store Co., Ltd. (Group) converged the Dong An Group, resulting in one of the largest retail Department Store groups.
　　Wangfujing Department Store Co., Ltd. (Group) (hereafter called Wangfujing Department Store) owns 16 sole and holding enterprises, operating 8 large Department Store storages, temporarily including Beijing Department Store, Beijing Dong An Plaza, Beijing Chang An Market, Beijing Shuangan Mall, Beijing Haiwen Wangfujing Department Store, Guangzhou Wangfujing Department Store, Wuhan Wangfujing Department Store, Chengdu Wangfujing Department Store. In addition, a Wangfujing Mansion is underschedule and construction, and will be open in 2002. Moreover, Beijing Hongye Real Estate Company and Shenzhen Wangfujing Import & Export Trade Company, two soleventured subsidiaries under the group, are two important forces for the group to perform its multi-factor development strategy. Up to now, Wangfujing Department Store has developed into a share-holding group mainly engaged in Department Store retails and meanwhile involving several industries including real estate, import and export trade, advertisement, grocery and beverage, service, etc… 
Comprehensive Strength
　　Wangfujing Department Store is one of the most famous retailers，which have the strongest comprehensive strength in China.